Tractor Supply Company is one of those quiet, big businesses that city boys aren’t typically aware of—then you step inside one and realize just exactly what you’ve been missing out on. Whether you need toolboxes (small or huge), plasma torches, animal feed or even chickens, Tractor Supply sells it and so much more. Deciding that their holiday and gift card campaigns needed some reworking, Tractor Supply contacted Harvest.

The Challenge

The Work

Design a gift card campaign that will sell more gift cards Design holiday signage that’s fresh but consistent with the brand Use environment insights to determine opportunities for improved POP marketing

The Result

After visiting TSC locations and observing typical customer interactions with the retail environment, Harvest made a full set of recommendations on how to vastly improve POP marketing throughout the stores. Harvest designed a solid gift card campaign that included gift card designs, backer designs and seasonal signage for each of the departments. Tractor Supply loved the campaign, and “Give A Little TSC” was utilized in all 1,200+ locations.